Championship Education: How to operate the store after accurate positioning of the online store?
Before opening a store, sellers need to consider the following questions: 1. How should my store be positioned? 2. Where does the store’s supply come from? 3. How can I make my store unique and form its own characteristics? 4. How can I promote it without traffic in the early stage? shop? Champion Education recommends that you consider these questions before opening an online store.
First, let’s talk about the positioning of the online store. Now everyone knows that women, the elderly and children are the most profitable. Why, because women love beauty, the elderly need health, and children need intelligence. For these, they are willing to spend a lot of money to fulfill your wishes. When positioning the store, you can start from this angle, for example, starting from women, you can sell bags, clothes, cosmetics, etc.
At the same time, it is necessary to understand and master the product usability and adjustment issues, which need to be emphasized. Many times when sellers communicate with customers on Want Want, they are basically talking about products. Whether the customer’s needs are met, and whether the seller’s product can replace or replace the customer’s previous product, the customer must be patient enough during this time. Deepen goodwill with customers.
Second, the store’s supply problem. A stable and reliable supply of goods is a necessary condition for the sustainable development of stores. As long as the supply of goods is well controlled, there will be no problems with subsequent sales. How to find the source of supply? There are two ways. One way is to find a reliable wholesaler online, and let the merchant deliver the goods for you with one click. The advantage of this method is that it does not need to spend a lot of energy to deliver goods, nor does it need to rent a warehouse, which saves time and capital costs to a certain extent, but the stability of the supply is very poor, and any problems are difficult to solve. Another way is to place an order directly at the physical factory, and contact the logistics company to deliver the goods after the sale. The advantages of this method are that the goods are stable, the delivery time is fixed, and the after-sales service is easy to solve.
How can I make my store stand out? The most important factor for a store to stand out is the product. Good products are the soul of a store, so sellers must do their homework on how to choose products. Winning the championship will explain in detail how to choose products later, and I won’t go into details today.
What if there is no traffic when the new store opens? Many new stores have no traffic at the beginning, which makes many novice sellers have a headache. Many sellers resort to extreme card swiping to increase store traffic. This approach is generally effective, but also carries significant risks. Once discovered by the platform, it will be dealt with by the platform and punished. It is very difficult for this store to become popular in the future.
This part of the relevant content is introduced here, I hope it will help you! To win the championship, I hope that everyone must first familiarize themselves with their products. This can start with the platform category. If there is a platform, of course, you must first understand the rules of the platform. If it is Taobao, it must abide by the rules of Taobao.