Winning Education: How to optimize Taobao's basics? What are the methods?
Whether it is a novice seller or someone with considerable experience in online store operation, if the store needs to carry out basic optimization work, then sellers also need to first understand how to do the basic optimization work of the store, and also to understand The specific optimization method of the store, the championship education will tell you in detail.
In the case of other factors being the same, the baby with the highest customer unit price will get a higher ranking. Because the high price per customer creates more benefits for Taobao, it is more in line with Taobao’s strategy of moving towards mid-to-high-end products.
Sales play a key role in the influence of buyers’ purchase conversion rate. Buyers pay more attention to sales and evaluations when purchasing products. The more authentic the evaluation, the more positive impact the customer purchases.
Babies who have opened the gold rush function can get a higher ranking. As the main preferential function of Taobao, Gold Rush Coins will naturally give more traffic.
At present, Taobao is all intelligent matching, and all keywords do not need to be sorted completely to be displayed.
Basically, we do store optimization. There is no need to compete for big word rankings in the early and mid-term, but only need to do a good job of long-tail words. As the weight increases, we will get more popular but not accurate traffic keywords, and finally get the traffic of big words in the industry category, completing a weight acquisition cycle.
What are the methods?
One is that after the product was put on the shelves, the product search did not enter the pool. resulting in no search traffic.
One is after the product has been on the shelves for a period of time. Search traffic almost fluctuates up and down a hierarchy.
In fact, this is the case for most of the stores operated by my small partners. Then let’s talk about some factors that affect search traffic, I hope it will be of great help to readers~ Then let’s start today’s topic!
In the final analysis, I hope everyone can think about the search from two directions: First, why is there no search traffic for my product? Second, how can I increase the search traffic of my product? These two issues are what we need to consider when operating the store. 2 questions.
