Champion Education: How to Calculate the CTR of Taobao Express?
Taobao Express CTR calculation: CTR = clicks / impressions. When the buyer clicks the promotion baby at the drive-thru kiosk, the corresponding deduction will be generated. You can follow the real-time cost and real-time data table on the homepage of the through train self-service system. In the case of deduction, invalid clicks will be filtered out by the system, and it is recommended that the report on the next day prevail. Next, the championship education will analyze the relevant points of the click-through rate of the through train for everyone.
The Taobao through train system will monitor a number of parameters, and through intelligent algorithm analysis, real-time filtering of invalid displays and clicks will fully protect the interests of through train customers. Invalid clicks are drive-thru clicks generated by prohibited illegal means. These clicks are removed by the drive-thru real-time filtering system, and drive-thru customers do not need to pay for these clicks.
Direct trains feature self-service and flexible cost control:
(1) Freely control keyword bids - set the price ranking according to your own cost input, and adjust it at any time;
(2) Independently control the daily maximum limit - strictly control the daily budget;
(3) Choose the delivery time independently - choose the time period you want to deliver;
(4) Choose the delivery area independently - select the province you want to deliver.
How to improve the click-through rate of Taobao search?
In fact, many Taobao sellers hope to optimize the store’s baby click rate, but they don’t know where to start, and they don’t know what factors will affect the store’s click rate. I’ll introduce you right away.
You can choose the traffic analysis tool in the backend of the through train or analyze the industry average click rate according to the data of business consultants. The data of category big words is basically the industry average, and the industry’s best CTR data is almost 1 to 5 times the average.
After understanding the improvement standard of the click rate, we can check the click rate of our baby, or use the direct train to test the click rate. If the overall click-through rate of the product is higher than the industry average, then the product basically has the potential to explode.
The main purpose of the background is to set off. Be sure to choose a suitable background color to highlight the product and set off the product, so as not to steal the limelight of the product, otherwise it may cause strong disgust from customers.
The core of the product section is the product angle, model and shooting method. If you don’t use pictures to increase the click-through rate, you can collect all the main pictures of competing products and compare them together to find your own products and their differences and advantages.
The copy is mainly for standard products. The click-through rate of non-standard products can basically be determined by style, shooting angle, etc., and has nothing to do with copywriting. Try not to have more than two selling points in the main image and copy of a standard product. Consumers may feel that there are too many selling points after reading three selling points, and others may not necessarily go back to see them. Too many selling points can confuse the product’s strengths.
Price is also an attraction for users to click. Different groups of people have different requirements for prices. Merchants should do a good job of market analysis and set prices according to the store’s crowd positioning and the cost of the baby.
In the end, it is suggested that everyone’s title must be creative and the keywords must be clear. You can also use Taobao’s tools to find some keywords with relatively large traffic to combine. You can also refer to the title of your peers. Note, only for reference, do not plagiarize, and do not pile up keywords. Otherwise, you will be demoted.