Winning Education: What is the best-selling category on Taobao's online store?
Everything sold on Taobao sells very well, because Taobao has a large market and many users. You can sell anything, but it depends on your ability. There are many sellers on Taobao. How can you stand out among so many sellers? If you don’t stand out, everything you sell will not sell well. If you have the ability to stand out, everything you sell will sell well. The championship education will introduce the most basic conditions for us to stand out.
Does your supply have an advantage (whether the supply is generated by yourself, and whether the profit is enough to support store operations and paid promotion)
Does your product have an advantage in price (the wholesale price of some people’s products is the price of other people’s products)
Do you have any advantages in operation and promotion technology (do you know anything about Taobao, do you understand Taobao’s operational technology, there are more than a dozen necessary technologies, such as through trains, drill exhibitions, Taobao customers) basic things)
If you have the above 3 foundations, that is, you can sell products on Taobao (remember that it is possible)
What is Taobao selling well
This year, the Taobao market is obviously not in the bonus period, but this does not mean that Taobao cannot do it, and there are more unpopular markets waiting to be tapped. First of all, novice sellers should know which categories cannot be touched?
Why not recommend novice sellers to try popular categories?
Because as a novice, you should choose small categories and blue ocean markets with “large demand, low competition, and low investment” in order to quickly earn the first pot of gold.
Instead of drowning in the red ocean market of “market saturation and competition incentives”.
Products are determined by the market, not by you.
Why do you say that?
Because in the current market environment of Taobao, what you sell is really not your business.
Sometimes when I think of a certain product, I will open the business consultant to check the data of this product on the platform, and judge whether it can be done. For example, I thought about the “lazy sofa” for a while.
Enter the beanbag keyword search, and sort by sales. Looking at the hot sales, it can basically be judged that the monthly sales ceiling of this item fluctuates up and down. It can be found from this that the market is actually quite considerable.
If you know the gross profit rate, the monthly profit of a single category is easy to estimate, and powerful sellers usually look at this first.
If your strength is not very good, the market has nothing to do with you. Therefore, we have to continue to analyze whether you have the opportunity to cut the small pie in the big market. It depends on the relevant keywords of the product.
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It’s a good thing if you find a lot of related keywords for a product after a search. The more keywords, the more diverse customer needs, the market segment, and the opportunity to find a market entry with relatively less competition.
For example, “rocking chair lazy sofa” can be judged by the degree of competition of words, and we can continue to study whether there is a chance.
On the contrary, if you search, you will find that there are very few related keywords, and even most of the keywords have low search popularity. In this case, as long as you are the seller of this product, you are bound to focus on those words, and the competition will be very fierce. Usually only the top two make money, with the latter not far behind.
But unpopularity is unpopular after all. The size of the volume depends on the size of the market. The daily search popularity is not high, but this product is most suitable for novice sellers to get started.
Due to the unpopularity of the product, the growth cycle is short and the effect is quick. When you run a store, you can get positive feedback in a timely manner, giving you confidence.
If you don’t believe in winning, you should ask the people who make clothes, shoes and bags as soon as you come up. Which one didn’t say “it’s really hard to do Taobao now”.
Friends who want to open a Taobao online store may wish to use the business consultant tool to see if the product they want to make now has the opportunity to break into another world. Of course, after finding the right category, we must continue to dig deeper.