Championship Education: How to Create Hot-selling Products on Taobao?

First of all, you need to understand the difference between Taobao hot-selling baby and hot-selling baby? Hot sale is more people buying. Of course, a baby with a lot of collections should also be a very popular baby. The popular baby should be the one with the most favorites, and the system will automatically assign it to you. Popular baby refers to the number of people who follow it, which is generally referred to as the number of views and the number of collections. Of course, the best seller is the highest-selling baby in your store. Taobao store is very simple to create a hit, but it is not easy to make all the babies in the store sell well, but some sellers have done it, so today Winning Education brings an article about hot-selling items to share with you how to make all the treasures sell well. Without further ado, learn now!

The unification of product styles, in fact, the most important role is: Taobao store labels and product labels are highly accurate, which can attract a large amount of personalized recommendation traffic. This product style includes the important attributes of the product, the category of the product, and the price level of the product.

(1) The level of the price level

This is a basic label. From the beginning, you should be clear: what price you want to buy. Don’t think about using low-priced products to increase sales first, and then use high-priced products; don’t think about using one or two low-priced products among many high-priced products to attract popularity; don’t think about using low-priced products to first use price impulses, and then use high-priced products Product substitution (not to mention that this behavior itself is a violation of “baby-changing”). Maybe I’ll talk about the price first. You will find it too detailed. In fact, isn’t Taobao’s operation a collection of details?

These behaviors are not good in themselves. Even if you do it slowly, it will be an extremely long and difficult process of label twisting. This does not require that all your products have the same price. You just have to pay attention to the price range. Your product price only needs to be within this price range. If they are different products, they can be in the same price range.

For example, if your store sells wool coats in winter and women’s T-shirts in summer, the prices will definitely be different. You can’t tell because T-shirts sell for dozens of dollars and sweaters sell for hundreds of dollars. , and then say that the price level does not meet it.

Let’s search for “women in sweaters” first, then “women in t-shirts”:

Look at “Sweater Girls” first, if you’re selling at – and that price is in the third tier (mid-range), so your “T-shirt girls” are good at that price point.

As shown, your price can be between 53-. That is to say, your summer T-shirt is 70 yuan, and your winter woolen coat is 70 yuan, which does not affect your store label.

(2) Category level

The problem of the proportion of Taobao’s main categories. Taobao’s requirement is that the first-level categories should be consistent. This is also understandable. The more concentrated the product is, the easier it is to create this small and beautiful. Especially for small and medium sellers, it is absolutely not recommended to do everything. However, there is also a problem involved here: because I expect that Taobao will definitely focus on consumer demand in the future.

By then, the importance of category hierarchy will diminish. For example, if your store specializes in German products, your store can have both mother and baby products and household items.

(3) Level of important attributes

This is the most important. If your store has been selling hanbok, or you just want to locate hanbok, then don’t covet what “European style” might bring. potential consumers. Even, I often talk about such a problem, or take the T-shirt as an example:

The attribute values ​​in my red box are very worthy of everyone’s attention. In fact, each single-dimensional attribute value can be dig deep into “small and beautiful”, which is also the focus of the whole store’s explosion. For example, all the T-shirts in your store are made of “hemp” material. Like this material, like the “silk” material.

For another example, all the T-shirts in your store are “avant-garde”, so do you think these consumers will be the same as “college students”?

The sharing of the championship is here. I want to make all the babies in the store very good. In addition to using popular styles to drive sales, I also need to achieve a high degree of uniformity in the style of products in the store, so that customers can have relevant information after entering the store. purchase behaviour!