What is the future development of Taobao's operation?

There is a saying in the operation world, “Operation is a basket that can hold anything”! As the saying goes, work. The scope of business work is indeed very wide: data analysis, store diagnosis, product layout, formulating promotion and marketing, writing copywriting, even editing videos, retouching pictures, etc. All kinds of trivial things can be counted in the category of “operation”. Even the operators themselves are confused… Frequently asked questions: Is there any future for my operation? Should I switch careers into sales? Where is my way out?

Treasure hunts of the future are sure to be a joy! It’s just that in the e-commerce industry, there is more of a lack of mid-to-high-end operators. I am also an entrepreneur engaged in e-commerce, and I am very optimistic about the future development of this industry.

The operation is mainly divided into three stages: [primary operation] [intermediate operation] [advanced operation]:

In order to become an excellent operator, in addition to basic operational skills, we also need to exercise the use and analysis capabilities of sensitive business and other data personnel, market positioning and crowd positioning capabilities, ability to diagnose and solve problems, and be able to detect opponents in time. The advantages and blasting, deployment and control of the overall situation, and more importantly, have a certain marketing ability.

Salary is also divided according to the operator’s post stage: (Take Nanjing as an example)

If you want to get a higher salary, you must understand product planning, promotion and marketing, industry characteristics, data analysis, understand PS, understand customer communication, and understand supply chain.

The growth thinking logic of Taobao operation:

List all possible growth points of the project;

Analyze the success rate of each growth point;

The growth point with high display success rate has the largest growth rate;

Focus on solving 1-2 growth points with high success rate + high growth rate;

Set deadlines and goals, such as boosting the main image within the week to achieve a CTR of 6%;

Continue to set goals like this to continually improve project performance.

Take a real case: a young man joined a friend’s company for one year and did two projects in total.

The first project was bad and failed. Then he switched to the relatively complex t-cat supply chain. It took months just to apply for the store. After launching the product in the past few days, he took the initiative to communicate with the boss about future marketing, read his work log, and basically digested the ideas that the boss told him into practice.

I prefer this kind of person. The first is to be able to maintain a firm mind; the second is to have comprehension; the third is to understand the truth of practice.

In fact, most operations are based on basic skills. When working on a project, laying the foundation is painful, because there is no way for the foundation to let you see the chemical reaction, but you have to do it, but the people who do the project execution don’t feel the importance of it. Lay the foundation, always think Pursue the thrill of project achievement, then the project will have no foundation and no distance.

One of GN’s friends is a super trader with a unique way of doing business. He listed all the things he did every day into a table, and then made the operation report according to the table, without missing a single detail. Operations are also performed strictly according to the schedule every day, and these items are accurate to the tasks to be completed every half hour.