How to get the keywords of Taobao new store? How to read the keywords of entering the store?

On the Taobao platform, there are some differences in the operation methods of new Taobao stores and old Taobao stores. For a new store that has just registered, it is necessary to set appropriate keywords. Next, let’s follow you to learn how to use the keywords of this new Taobao store. Do it!

1. First, choose your words. When choosing words, keep in mind the five correlations of words: category correlation, attribute correlation, detail correlation, product correlation, and title correlation. Only by keeping these correlations in mind, can the selected keywords match the product and category, so that consumers can directly see the products of the store through search.

2. Depending on the quality of the keywords, it is necessary to know that the direct train promotion is deducted by clicking, that is to say, the buyer will deduct a certain fee when he clicks on the product. The more relevant the selected keywords are to the baby, the higher the click-through rate will be, the higher the quality score of the keywords will be, and the final click cost will gradually decrease.

3. The historical data of keywords, the historical performance and market data of each keyword can be seen on the business staff, so that potential soaring words can be found in time, and high-quality words can be obtained at low cost.

4, peer comparison. Peer comparison is to see what words are selected by the shop that sells the same category of products as the Taobao shop. Copy the product title and go to the market to find the same model and find similarities. In terms of price, sales, activities, evaluation and other aspects, there is no advantage.

How to read the keywords of Taobao entering the store?

1. Open Official Data Tools Business Advisor and select the Categories tab.

2. Since the new version cannot see the keywords for entering the store, we can choose to return to the old version, and then select the product effect.

3. At this time, we enter the single product analysis interface, and the default display is the input keyword of the PC. Since the traffic of the wireless terminal is much larger now, we can directly select the wireless terminal, and then we can see all the entry keywords of the wireless terminal.

If you don’t know which words can be used, it is recommended to first look at the keyword layout of competing products, and then go to the through train and business staff to find the keywords that match the store’s situation.