How to really increase the weight of Taobao stores? Where to start?
There are many factors that affect the weight of a store. For example, the degree of fraud, the deduction of points for violations, the refund rate, the complaint rate, the shooting time difference, DSR, Want Want, etc. Mainly include continuous and steady growth of sales, high click-through rate, retrieval conversion rate, useful dynamic evaluation of collections, etc. Today, let’s talk about weight knowledge.
The weight of Taobao stores has increased, and new products also have technology. Uploading a product is not the end, we can display it in batches. Keep updated regularly.
We do it ourselves, don’t be lazy, don’t imitate, have our own advantages, and do a good job in the basic work and services of the store. I believe that the customer flow of the store will also increase, and the weighted store will also increase.
DSR evaluation will not only affect the weight of the store, but also affect the transformation of treasures, so it is best to keep the evaluation of three aspects of your store. Now Taobao attaches great importance to the service of the platform and the experience of buyers. The dynamic evaluation of the store is the evaluation of our service. If the dynamic evaluation is too low, it will affect the overall weight, performance and exposure of Taobao stores.
If you want to increase the weight of Taobao stores, participate in the services and activities officially released by Taobao, and participate in public welfare activities at will, you can also obtain certain rights.
The role of product-related sales cannot be ignored. Doing a good job in related sales can not only effectively increase the unit price of customers, but also bring more traffic to the store, increase the customer stay time and conversion rate, reduce the jump rate, and give weight to the store.
- Keywords are important
First of all, we must have a comprehensive understanding of product attributes and grasp the core attributes of the product. The second is to find the differences of the baby, and set the baby’s keywords according to the differences. Such keyword settings are usually more accurate.
- Product marking
Marking can increase the sales of goods by more than 10%. In fact, this is taking advantage of buyers’ greed for “cheap” and the pursuit of “quality”. However, most products are now marked, so the impact on sales growth is reduced, but if the standard is not met, sales may decline.
- New products and long-tail keywords
When new products are launched, you need to pay attention to the setting skills of keywords. It’s not an easy way to rub off on trending keywords to drive sales to your baby. Since the new product has no sales, it is not very competitive in the same keyword field. Although there are page views, the transaction rate will not be very high.
Therefore, shop owners can consider setting long-tail keywords when setting keywords for new products, so that traffic can be more accurate. It is easier to maintain sales of new products when the turnover rate increases.
The weight does not directly determine the ranking, but has a great influence on the ranking. Because the way Taobao calculates the weight is too complicated, even the siege lion who designed this set of rules can’t see it. So if you want your product to get good traffic, the biggest effort is to increase the weight.
How to increase the weight of Taobao stores, regular updates, originality, DSR, all aspects have been realized, and the weight will naturally increase. Guanneng believes that after reading the above article, you will know how to solve the problem. The relevant information is introduced here, hoping to help solve the problem.