How to understand the weight of Taobaobei? to parse
Today I will tell you about the meaning of weight. Taobao weight is the favorability of Taobao to your store and your baby. That is, Taobao will consider the importance of your store and your baby. The higher your weight, the better Taobao will rank you.
What does Taobao weight mean?
Weight is a relative concept and is for a certain indicator. The weight of an indicator refers to the relative importance of the indicator in the overall evaluation.
To put it simply, Taobao’s favorability of the store and the baby means that Taobao considers the importance of the store and the baby. The higher the weight of the Taobao store, the better the ranking given by Taobao.
Influencing factors:
- sales;
In fact, it is normal for sales to be an important factor in natural search rankings, because it is the most popular! High sales do not necessarily have rankings, whether off-site activities have weight, and whether on-site activities have weight, because high sales are made at what price!
Therefore, in the case of the same sales volume, under normal circumstances, Taobao will give priority to products with high prices. In the case of the same price, priority is given to the baby with the highest sales.
- Click rate;
CTR not only affects baby traffic, but also affects rankings. Because when buyers search, the higher the click-through rate of the selected product, the higher the relative ranking. In fact, Taobao did not have this provision at the beginning.
Mei Li said that Mogujie was originally a Taoke, and they did not have a very powerful Taoke algorithm, so they used this very simple algorithm - click-through rate. When a buyer clicks on a product, it means that the product is very popular, so the weight given by the platform will naturally be high, and the ranking will also be high. use. this method.
So what are the advantages of relying on click-through rate to determine baby ranking compared to relying on sales to determine baby ranking?
The most obvious and biggest benefit is that Taobao saves traffic.
What if the CTR passes? Through the first round of screening by relative click-through rate, we know that although Taobao traffic is large, it is also limited. Limited traffic should be allocated to more product presentations. This is a way of not wasting resources. Therefore, in recent years, Taobao has increased the impact of CTR on baby rankings. After the click-through rate is judged, the follow-up will be comprehensively evaluated through multi-dimensional factors such as sales volume, conversion rate, UV value, and even service.
- Exchange rate;
Improving the conversion rate of Taobao stores can not only increase the weight of the baby, but also a way to increase the store’s revenue. No matter what industry you are in, shop owners hope that the conversion rate of their Taobao store can increase. Take it to the next level and teach you how to improve the conversion rate of Taobao stores and increase your baby’s weight.
- Store level
The transaction amount level of Alipay within 30 days can be viewed on the homepage of the business advisor. The higher the store level, the more traffic you will get because of the weights included. The store level is divided into Taobao and Tmall.
Suppose I am currently ranked number one, then I am selling every day, this ranking must be constantly changing. According to the change in the ranking, you can know when you can move up one level.
- Store DSR (Description, Service, Logistics Dynamic Score) is divided into Taobao and Tmall. Related, unsalable rate = number of unsalable goods / number of treasures in the whole store.
The above is what GN shared today. Taobao’s current definition of unsalable goods is: goods that have not been edited, browsed, or traded in the past 90 days. Such products will be blocked by search and will not enter the search base, that is, if you search all titles, you will not find treasure