How should Taobao's new store attract traffic?
Although Taobao is easy to open a store, it is difficult to operate. Many merchants cannot pass the novice period, which can easily lead to the closure of the store. In order to increase sales, you need to attract traffic. So, how should Taobao’s new store attract traffic?
- Make product pictures and product details carefully
Whether it is made by the merchants themselves or hired by others, the pictures and details pages of the products are the focus of the new Taobao store, and the core of your store is these. If your products are not attractive to consumers, no matter how much money you invest didn’t work either. Now many stores are non-supply stores. After they get the data package on the supply website, they upload it directly with one click. In fact, this is very bad, and it is easy to collide with the content of many stores. If it is included, how can the store have traffic?
- Write the product title carefully
Any product can get search traffic, and the title accounts for a large factor. Now Taobao’s search mechanism is very perfect, and merchants need to find words with high weight. For words with large search volume, such as dresses, the keywords must be: thin, small, fat girls, plus size, fat sister, etc. As key adjectives, you can go to Taobao to search for many words in your product drop-down words that can be used.
- Properly do the through train
Don’t take the through train as the main source of traffic hope! Taobao new store: small shop merchants can’t stand it, if the Taobao through train is opened, it can burn thousands of yuan a day. You can use the through train to do some keyword tests to see which keywords and pictures can have traffic in, so as to optimize and improve.
Guide to Starting and Operating an E-commerce Business