How to open an online store to focus on the crowd to increase traffic?
It is found that many business friends do not pay attention to the crowd, and now Taobao crowd flow is still very important, more and more obvious and more intensified. The more accurate the crowd is, the more people the product corresponds to and who should see it. The conversion will also be good, and the account weight will gradually increase, so the overall improvement will be increased, and the product will be launched faster.
If the crowd is done, the crowd is accurate enough, the baby’s crowd label will be accurate, and the crowd matching degree is high, then the part of the crowd traffic that should be taken will be obtained, and the click rate will also improve, so why not worry about the conversion rate? In addition, the increase in traffic is also inevitable.
Speaking of which, why do you sometimes say that the supplementary order affects it? First of all, Taobao’s big data and data models are now perfect. The gameplay many years ago wanted to adapt to the current rules and circles. Do you think it is difficult? Secondly, the blind replenishment operation will also affect the crowd label, disrupt the crowd, and is not conducive to the improvement of traffic. Again, if the crowd is not in place, it is still difficult for this store to do it, and it is inevitable to gradually widen the gap with its peers.
Hearing this, I can guess that some of my friends are thinking, I have been doing this for a while, and now I am not caught, and I am very happy. I don’t know how to tell you, my friends. If you are operating like this, the traffic is very, very much, and the conversion is very, very good, then I will not say anything, please feel free.
But is it really so? You have to know the amount of traffic, and whether the conversion is good or not. Don’t always say that you are considered good among your peers. Have you really seen the level of a good store? I have a lot of questions and I am waiting for my friends. I blindly make up the order. Do you know the final result after doing it for a long time? I don’t know if it has any effect. Anyway, it is a random operation.
If you want to control the development of the store in the later stage, then some fatal operations should be restrained as much as possible. It is impossible to operate the store without a suitable method. If you don’t notice the impact until the later stage, it will be relatively late. Do it and cherish it.
In addition, your store keeps coming in with low-spending people, and after seeing one visitor after another leaving, it cannot be converted. You say that your heart hurts or not, but you insist that it is a problem of low traffic. Therefore, the foundation of transformation must be done. Drainage is the goal, and transformation is the key. Posting evaluation, main image video, detail page, etc. should be done well. No matter how much traffic, it will be in vain if it cannot fully function.
- Staged operation of through train
Different through-train stages will operate differently, so you need to know what to do when. For example, the keyword quality score should be raised, so don’t delay it. Right now, it’s all 7-point operations, but your eyes have already looked at the operations in the future. What’s the point of this. If the current operation is not in place, the foundation is not solid, and if you build a high-rise building, it will eventually collapse.
If there is no specific operation idea, then optimize the overall process of operation and make adjustments in detail. After the preliminary foundation is done, the data should be gradually optimized. If there is no streamlined operation, then wherever there is a problem, optimize it. This is also a last resort. Although it seems to be patching up, it is better than random operations. However, it is not advisable to delay, the account weight has to be increased, the traffic has been increased, the follow-up of conversions, etc.
In addition, the general foundation is not in place, and the orientation is to try not to operate indiscriminately first, and do not care about the operation of one or the other, and do it and cherish it. The operation ideas can be used for reference, but it is not necessary to copy them as they are, after all, shops and shops are different. There is no absolute formula, only constant foundations and fickle routines.
To sum up, it is all based on products and operations. The operation needs to be improved, and the product needs to be improved even more. The main picture video and the improvement of the detail page cannot be said to be issued on behalf of others. You can find a professional person to systematically format, layout, and refine the selling point of the product. If you replace it with a good hand, the chance of winning is also greater.
The store always has to keep up with the rhythm, and it focuses on promotion and drainage, regardless of the store’s problems, and the effect is very poor. On the contrary, if the store is excellent, it is necessary to do a good job in promotion and drainage operations. Although the road to Taobao is difficult, it is also very rewarding. Don’t be in a hurry, you will have great success, keep working hard, and eventually you will become great.
That’s it for GN’s sharing today. If there is anything you don’t understand or if the store encounters any problems, please come and communicate with me.