In-depth analysis of the refined operation ideas of Taobao through train
Recently, many friends have asked the question of through trains, how to achieve accurate drainage? So let’s talk about it this time. The through train, a promotion and drainage tool, is a “mystery” thing, and the great gods from all walks of life have also said that through trains. In my opinion, a good driver is not necessarily a good operator, but a good operator must be a good driver, so do you understand the logic?
For some business friends, the through train is really full of imagination, and the reality is very skinny.
- Accurate keywords
In the selection of through train keywords, the accuracy is poor, so the match with the baby is too low. Another point to understand is that many words come from system recommendations, and words have a high degree of competition, as an understanding. So if you can be precise, you must also dig out the words and choose the words, in place.
And some business friends will also have a problem, that is, they don’t care if the keywords are put in. What is your responsibility? What is your goal? Do you think that if you put the word in, there will be a lot of traffic and orders, but in the end, you will find that the through train is not easy. If you want to wait and collect money, you are often making a contribution.
Therefore, it should be taken seriously, and better words should be filtered and added through big data. Then, the words with poor data performance in the previous data screening plan were deleted and adjusted. In this way, after the overall long-term optimization, only suitable and excellent high-performance words can be left, so that the overall account data can also perform better.
In addition, we should also pay attention to the influence of weights brought by keywords. When the number of words placed increases and the coverage is wide, the dimensional influence of words will also affect the weight fluctuations of different words. From this point of view, the meaningful value of the through train is in my opinion, based on the parameters to optimize the drive, and the deepening influence of the dimension, the words are accurate to the crowd, the data parameters are properly optimized, and the weight is increased, the through train will also realize it here. the value it deserves.
In-depth analysis of the refined operation ideas of Taobao through train, so that your store can quickly turn around against the trend
At the same time, one click and two conversions, and the number of clicks increases, then the data information will gradually increase, which is related to what I just said, and the association is gradually established.
- Crowd Accuracy
Speaking of crowds, now I really don’t understand crowds, I’m embarrassed to say that I can drive. Of course, you can drive even if you don’t know the crowd. Who can’t drag racing? It’s just the difference between driving on flat ground and in a pit.
We all know that the crowd affects the conversion. The mismatch of the crowd is like Alto and Audi. It is normal to not accept it, but your conversion is meaningless. In addition, the click-through rate will also be affected layer by layer, and they all produce a small emotion like a closeness.
If the through train does not know how to do crowd tags, then it is difficult to do natural search. Why is it difficult? The crowd tags are accurate, the click-through rate and conversion rate are gradually increasing, the data indicators are good, it is reasonable for the system to give you a natural search, and thousands of people guess that you like it, the more accurate, the better the conversion rate, then the homepage of Taobao Traffic will also explode. So the crowd should be precise, please pay attention when driving!
Poor conversion rate, pick up your conversion rate. The accuracy of keywords and crowds is inevitable. It doesn’t need to be said too much. It has also been said that keywords take traffic. If the through train crowd is not accurate, the matching degree with the baby will be too low, and it will be lowered. Conversion rate.
With the weight of natural search, the conversion rate must also meet the standard, and it is necessary to be above the average level of the peers. If the conversion rate is lower than the conversion rate of peers due to inaccurate crowds, then it is difficult to obtain good rankings, and it is impossible to get more free traffic. The inaccurate crowd will affect the later crowd matching. Do you feel the impact?
Driving requires accurate drainage. In my opinion, this is not just a simple introduction of the concept of accurate traffic, but also reflects in timeliness, efficiency and maximum value.
- How to pay attention to driving timeliness
Complete the corresponding optimization operation within a certain period of time, “advance with the times”, and the operation must race against time. This is easy to understand, what to do at what time and under what circumstances.
In the early stage, the account burn is poor, and the through train optimization is not in place, then you should focus on optimizing the through train operation and account, and control the delivery, so that the overall account weight will increase, instead of just driving. , This time, let’s not talk about local tyrants at will, no matter how much money you make full use of, it’s good, not to mention how much money you have to burn for nothing?
And when to use the through train, these are all questions we should consider. I won’t talk about making up the order in detail here, because I found that there are really many business friends who blindly make up the order. Recently, many friends have asked me, what should I do if the points are deducted and the rights are reduced?
When you encounter this problem, what do you think is the problem? Are you really careless or is your thinking just wrong? How many friends have had this kind of problem over and over again last week. Of course, there is a reason for existence, and this must be understood. As for all kinds of doubts and conjectures, let us leave time to prove it.
In addition, if your ideas and directions are not very clear, and you blindly follow the trend, then you should also refer to the correct and suitable, “Invincible Traffic Improvement Cheats” to understand? Do you also believe in personal creation? Don’t believe blindly, it may be like a “high-rise” built privately, it will collapse if you are not careful, and there is no place to complain even when you suffer.
- How to focus on improving efficiency
To effectively improve traffic flow, accurate keywords and crowds are necessary optimization work. In addition, if the weight is increased, the traffic will be effectively increased.
In-depth analysis of the refined operation ideas of Taobao through train, so that your store can quickly turn around against the trend
Another point, you need to understand your opponent, what is the concept of the opponent’s meaning and level? Competitors at your current stage, do a good job of analysis is also to effectively deal with adjustments, not to say that those who are better than you do not analyze, but the comparison is to be tactful.
Just like comparing a store with a monthly sales of 1W and a store with a monthly sales of 100W, there is not much practical significance and too much help, and it will only make you feel that the comparison hurts. It’s okay to look into the future, but don’t you care now?
Traffic, conversion rate, cheating, etc., etc. When traffic encounters a bottleneck, you don’t break through the traffic limit, but you care about the poor conversion rate. Even if there are 100 visitors, it is exaggerated to say 100 transactions, 1,000 visitors, and 5,000 visitors. Woolen cloth?
If you have a cold, do not take cold medicine, but take Xiaoshi tablets. This is the truth. Under the condition of synchronous growth, the output value is higher than that of its peers, and the weight is improved. Why is the efficiency not high, and why is it bad to improve?
Of course, high sales are longing for, but the purpose is not the process. Considering a good direction lies in thinking and optimization. The solution to the bottleneck is not to wait in place, nor to operate blindly. First of all, we must understand how to increase visitors, who are the crowd, and competitors, and then the most important thing is to convert transactions.
This is the way of sharing. We sometimes ignore the future because of the present, and also ignore the present because of the future. I think it is more in the present and more in the future. Do you understand?