Teach you how to change the main category of the store

Nowadays, there are more and more merchants in the online store. When we open a store on Taobao, we need to determine the direction of our store, that is to say, we must determine the category of the store. Can the category of the opened store be changed? How to change the main category of the store? Let’s take a look together.

First of all, it is certain that it can be replaced, just upload the new product, and then after a period of optimization, the category proportion will be automatically changed. Taobao crowd labels will also change accordingly. However, if it is a store with a long personal leave, there is a crowd to change it, and the time period for pulling is longer. If it is a new store or a store with no basic foundation, you can go to change it, it doesn’t matter.

So here are the operational issues:

One is positioning. There are many operators in each category on Taobao, so you should read more and analyze more. It is necessary to try to avoid the market where the big bosses gather to avoid the fiercely competitive market and look for market gaps. Find a market where you can feel an advantage, and focus your category on a certain point.

The second is to find good Taobao sources and partners. Good products are the most powerful marketing. It’s worth the effort to find a good one. When you find good products, you need to determine the channels and suppliers to get the goods. Stable, convenient and relatively independent sources of goods are the basic guarantee for opening a good store.

The third is the communication between customer service and customers. Most of all transactions are generated after the customer communicates with the customer service and is guided by the customer service staff. When dealing with customers, no matter the size of the transaction or whether it is successful or not, we should face them with a positive attitude, and face customers with timely, enthusiastic and thoughtful service.

The fourth is the choice of delivery and delivery logistics companies. Now there are many logistics and express companies, and there are many choices. First of all, we must consider the delivery range. After all, it is for the whole country to sell goods. The larger the delivery range, the better, and the second is the delivery speed and Service, timely delivery for customers.

The fifth is payment analysis, mainly through trains and drill exhibitions. You can select hot-selling items, analyze its click-through rate, average click cost, display ranking, conversion rate, turnover, input-output ratio, etc.

If the click-through rate is low, how to change the picture? Analyze the words to stay, how to add new words, which words to add in price, which words to lower the price, which words to delete, which words to observe, etc.

In the end, the most important thing is to learn. No one is perfect from the beginning, and there is no ancestral secret. Because Taobao has only been born for more than ten years, and it is changing with each passing day, you need to study hard to find and accumulate your own methodology.

Based on the above analysis, GN can conclude that the categories of Taobao stores can be changed, but there are many skills that need to be paid attention to when changing. In addition, Taobao merchants must not make changes blindly, otherwise, it may have a certain impact on your Taobao store.