How to choose the most reliable Taobao keywords?
Now when it comes to keywords, everyone knows that it is very important. If you want to open a store on Taobao, the choice of keywords will have a decisive impact on the product. Only after the keywords are selected, the follow-up promotion will become better and better, but there are many sellers who have been in the market for a long time, and they do not know much about how to choose the keywords. Let us answer this question for you today!
- Analyze the product and determine the main keyword
The first thing you need to do to get a product is to prepare the title before putting it on the shelf, and then put it on the shelf.
To make a title, we must first analyze the product. Mainly analyze the product name, selling point, material, performance, etc., and determine its main keywords. If there is no way to determine these, we can think about it from the perspective of the most relevant use of customers. For example, the power bank has a capacity of 15,000 mAh and so on.
Primary keywords are words that can accurately describe a product and distinguish it from other similar products.
In this case, down jackets are selected. Is down jackets the main keyword? Of course, but coats and coats can also be used as the main keywords for this dress. Moreover, the main keywords such as down jacket, coat, and coat have thousands of results, and they cannot stand out at all.
What would the ideal primary keyword look like? Add a modifier before or after the big word that best fits your product. For example, this dress, because it is aimed at late autumn or winter, neither coats nor coats can be used as big words. Finally, we selected “down jacket” as our big word.
Then search for the big word and let the data tell us what modifiers are appropriate to add. A title can add two or three main keywords.
The first summary: The first step in making a title is to determine the main keyword, and then add modifiers in the format of pre-modifier + big word or big word + post-modifier.
- Accurate main keywords and form long-tail words The concept of long-tail words applies to both title optimization and through-train promotion.
Setting long-tail keywords can make the baby’s positioning more accurate, and help us avoid market competition in the early stage of promotion.
- Find out this keyword and build a category thesaurus, so that when we encounter similar products later, we can quickly assemble the title.
Combine keywords to form a title
When setting the title in the early stage, it is necessary to pay attention to the accuracy of the title and not to be extensive. To ensure the absolute accuracy and non-conflicting of keywords. For example, for short down jackets, don’t use long ones; don’t use hoods without a hood; don’t use words such as thickening for thin down jackets. Don’t use two hedge words, such as short down jacket and medium-long down jacket, the system will judge you to cheat, or be confused, and don’t know how to label your products. Never conflict is the most important principle of title keyword selection.
Guanneng’s formula for Taobao keyword selection is introduced here. After everyone has selected the keywords, after selecting the appropriate keywords, the keywords will play a very important role in the subsequent promotion. Therefore, it is said that Keywords must not be chosen arbitrarily.