Can Taobao open a branch to sell different categories?
There are many sellers who want to open a branch to become a store group like a small shop. This is also a way to increase sales. However, some friends are not too ignorant of some of the requirements and rules for opening a branch, such as whether the branch can sell different categories. , Can Taobao open a branch to sell different categories? Can Taobao stores be classified? Let’s take a look with you below.
Taobao stores can list two different categories of products. At present, Taobao does not limit the types of baby products in the store, such as women’s clothing, men’s clothing or virtual goods. You can choose your store category according to the number of main products released. However, in order to make the store more professional and more attractive to buyers, it is recommended not to sell multiple categories of products in one store, you can choose the most suitable category to manage your products.
From another point of view, it is not recommended that you put two different categories of products on the shelves, because your store can only choose one main product, even if you put other product categories, buyers will not be able to search. In particular, it is worth noting that sellers need to pay attention that if the types of store operations are too different, it may affect subsequent participation in corresponding promotions. Taobao stores can theoretically sell products of different categories, but if products with a wide range of categories are listed, the store will be like a grocery store. If the system labels the store too much, it will naturally disperse the weight of each category.
My suggestion to everyone is to try not to cross categories, and the total number of products should not exceed 100, unless you can guarantee that each product is alive and has sales. If a product has a new product support period, if it has not been sold for a long time, it will be put into a cold palace without official support, and it will occupy the window, which is not a good thing.
Can Taobao stores be classified?
- Choose a category with good supply
How to choose a Taobao category when opening a shop on Taobao? Don’t choose categories such as women’s clothing and women’s shoes, which are all Taobao categories. Although there are many buyers, the competition is very large, and it is seasonal and updated quickly. Regularly updated, so the requirements for the supply of goods and team operations are relatively high. You can choose some small categories of categories!
- Don’t use categories with a large proportion of Tmall
Search for the core words of some categories of products, you will find that more than 90% of the top 3 pages of sales are Tmall stores; if you choose these categories of products, unless your supply has a price advantage, it is difficult to operate of. After all, buyers usually prefer to buy from Tmall stores with high sales, rather than bazaar stores with low sales, unless the price is really attractive.
The above is the sharing brought. After a Taobao merchant opens a branch, the main category of the branch can be different from the main category of the main shop. You must know that the same shop can also sell different categories of goods, let alone a branch. ? However, the operation of the branch does not make much sense. It is recommended that the main store and the branch sell the same type of goods.