What are the methods of overseas network promotion? Do you really know how to promote overseas self-media platforms?

No matter what product or service company you are, as long as you want to do overseas online promotion, you must be able to avoid Google promotion and overseas self-media platform promotion.

There are many overseas self-media platforms, such as Facebook, Twitter, LinkedIn, Instagram and other overseas self-media platforms have been well known by foreign trade companies, but how to promote overseas self-media platforms is a headache for many companies.

In addition to the best effect of Google promotion, foreign online promotion channels, today I will explain to you what is overseas self-media platform promotion.

First of all, the word promotion on overseas self-media platforms has a wide range. The definition given by Baidu Encyclopedia is:

> > A way to develop marketing, public relations and customer service maintenance using social networks, online communities or other Internet collaboration platform media. >

In foreign online promotion, overseas self-media platforms mainly refer to a comprehensive site with a network nature, and their content is provided voluntarily by users, rather than a direct employment relationship. This requires social thinking, not traditional thinking.

And when we do foreign network promotion, the ultimate purpose of companies laying the groundwork for content on social networks is to increase inquiries and orders. Therefore, when maintaining social media, we must dilute the marketing component and create ourselves to share interesting life stories with them. , discuss current affairs, provide help, and occasionally share products, which is more conducive to acceptance.

Since we are doing overseas online promotion, which overseas self-media platform is suitable for us to do marketing content?

Like Facebook, Twitter, LinkedIn, Instagram, YouTube are the current mainstream overseas self-media platforms. They are very mature and have an active user base.

　How to do overseas self-media platform promotion?

A very important difficulty in overseas network promotion is to correctly understand the real needs of users. Because of the differences in culture at home and abroad, the media environment is also different. Therefore, social media itself, as an enterprise that wants to do export, is a window, a channel, and an entrance. You can pass the content test and get to know you initially. The real needs and ideas of target users, opinions, suggestions, and even research platforms for products.

Therefore, whether it is domestic network promotion or foreign network promotion, the first step in social media is always to accumulate fans through content, and then consider monetization. In domestic social media marketing, there is a matrix statement, and it is the same in foreign online promotion. Not every platform is suitable for all corporate brands. Different overseas self-media platforms correspond to different user groups, which should be selected according to the target user portrait. Appropriate social media.

Foreign online promotion should pay attention to users’ feelings and preferences, combine their own industry and product characteristics, and do not publish too much useless content that interferes with them. Less is more, refinement is better, let users participate in the interaction, remember Living with you, having a good impression of you, and being willing to buy your products are the only assessment criteria.

With the rise of Google’s SEO search engine and overseas self-media platforms, foreign online promotion channels have also focused on the integration of search and social media.

When a foreign businessman wants to buy something online, he first enters a keyword online, then finds a website to learn more about it, and at the same time discusses it with his social friends, and finally decides which company to consult.

The core of social media lies in content operation. How to do a good job in operation, cultivate fans’ stickiness, and produce good content is the decisive factor for the success or failure of social media. Of course, if companies want to get results quickly, they can use paid channels, such as Google bidding ads, or Facebook ads.

The above is the chapter of the overseas self-media platform for foreign network promotion. More promotion skills will be shared with you in the future.