Analysis of network promotion and marketing Why is the traffic suddenly reduced during the optimization of the website?

As we all know, the traffic of online promotion and marketing websites is not always fixed, it will also change with the changes of various factors. It is not harmful to such small-scale changes, but for the situation that website traffic suddenly decreases, everyone will It is necessary to attract attention. Network promotion and marketing will bring everyone to understand the reasons for the sudden decrease in website traffic and make timely adjustments to ensure that the ranking of the website can be gradually improved.

1. Check whether the website has been downgraded

Due to improper optimization of the website or failure of some details, it may cause a common reason for the sudden decrease in traffic. Therefore, when the traffic of the website suddenly decreases, you may wish to check whether the website has been downgraded. The common manifestation is that your website cannot be found on the homepage, and then adjust accordingly according to the reason.

1. There is a problem with the website content

The quality of website content in online promotion and marketing also has a certain impact on website optimization. If the website often publishes some high-quality original articles, it will greatly increase the crawl rate of the website by Baidu search engine, and at the same time increase the traffic. It is also very helpful, but if the opposite is true, it will affect the website traffic, so optimizers must pay attention to the content of the website.

1. Baidu algorithm update problem

I believe that many SEO optimizers know that the Baidu ranking algorithm will be updated from time to time. If the website has a problem of traffic decline after Baidu updated the algorithm, you should immediately check whether the current website meets the newly changed standards. If there is a problem, it should be adjusted as soon as possible.

To sum up, online marketing believes that it is natural for website traffic to fluctuate. If you find that website traffic suddenly drops, you may wish to analyze the reasons based on the above points, and then find techniques to help website traffic increase. Through the above I believe that everyone has a better understanding of this, and I hope the above can bring you more help.