: How to plan new product rankings to be more reliable
In the past few days, when communicating with merchants, I found that after many people made various optimizations, the store rankings still did not improve. This problem has always plagued sellers, especially the newly released new products, there will be some deficiencies in all aspects, so the ranking will be relatively low and it is difficult to search. Although Taobao really supports new products, if you can’t optimize it accurately, it is still difficult to improve the baby ranking. Regarding Taobao’s new product ranking, we must focus on the following four points.
- Mobility sales rate
Search for the top baby, almost no store sales rate is very poor. Therefore, for small sellers, don’t just start new products because Taobao has support for new products; if the store has too many new products at one time, it is difficult to manage, which will greatly affect the sales rate of the store. Although Taobao says that those with zero sales within 90 days are considered unsaleable products, in fact, if there are no sales within 30 days, we will deal with unsaleable products, which can be deleted or re-listed. Do not add too much inventory, and the sales rate is high. The higher the odds of your baby ranking at the top.
Second, the DSR score.
Nowadays, the influence of DSR score on the store is getting bigger and bigger. Remember to try not to let the DSR score of the store be lower than 4.7 points. This will not only cause greenery, but also affect Taobao’s support for new products, thus affecting the ranking. Improving the DSR score is nothing more than optimizing the service, logistics, and baby quality according to the actual situation of the store, guiding buyers to evaluate, and improving the score and ranking.
Three, the store level
The store level can help small sellers avoid direct competition with big sellers, and can also limit the ceiling of free traffic. It doesn’t mean that the higher the store level, the more support, it mainly depends on whether you can perform better than the average performance of your level. Everyone should try their best to increase their sales before launching new products, so that the ranking of new products will be higher.
Fourth, maintain old customers
Old customers, especially small sellers, can help stores label quickly because old customers have a much higher weight than new customers. Maintaining old customers can quickly help new products break zero and accumulate basic sales. Of course, there are many ways to maintain old customers. For example, old customers can be maintained by returning customers, sending some small gifts and coupons in packages, and sending Want Want messages to mass store promotions. In addition to the above points, there are also factors such as collection and purchase, evaluation, and conversion that are also closely related to the baby ranking. You must optimize all aspects, and the baby ranking can improve faster! Regarding maintaining old customers, you can use third-party tools to assist operations, maintain a good way to maintain old customers, push coupons and store event information from time to time, activate old sleeping customers, and improve activity exposure and conversion rate of old customers.
What I share above is only a part of the method to improve the ranking. If you want to find a method that suits you or a better one, I suggest you try more, because only by having the courage to try can we find the method that suits you best.